Hugo Boss Advertisement

This screenshot shows the man turning his head at the girl, but he doesn't care or need women but the women need him

This screenshot shows the man jumping of the building several stories high, you can see a woman looking up in amazement and gaze

This screenshot involves action and adventure where you can see the celebrity jumping of the building and his body position shows that he is cool

This screenshot uses celebrity endorsement with the celebrity being 'Jonathan  Rhys Myers'

Editing Our Short Movie

The making of our film Directed by Alfie Wolstenholme


In today's lesson we edited the short movie which we created in the last lesson. This was something new to me as I have never edited a movie before. We started by splitting up so in our group we had 2 edits so we could choose which one use. We started by opening iMovie on the dashboard. We then imported the clips from the Canon onto our new project. We then cut out the bits of clips which we did not need and then put on some music and background sounds.

Austin Powers

Today we watched the Austin Powers, played as Tom Cruise, advertisement. HERE. One convention used was jeopardy. This is shown as Austin Powers is shown jumping in the air shooting at the helicopter, not knowing whether he's gonna land safely or not. Once he does land we do not know what he is going to do next. Adding to that the viewers are curious on why Austin Powers was shooting at the helicopter. As well as that the audience do not know who the person on the motorbike. The camera starts out at the feet of the woman and slowly up to her face (so we can focus on her body) which is used to tell us that she is there because of her good looks and not because of her highly intellectual spy knowledge. Her first words label her as a 'very sexy mum of one', which surprised me because I wouldn't expect a mum to come out and say she's sexy to a stranger. 

This picture shows Austin Powers in his 'Shaguar' about to shoot at the villain in the helicopter