Lynx Unleash the Chaos Quotes

"the man your man can smell like"
"men and women becoming too attracted to each other to concentrate on what they're supposed to be doing."
"chaos" Lynx Attracts creates when men and women wear it."

Santa Fe Cologne 1987

"The setting depicted in the advertisement evokes both the brand name (Santa Fe is the capital of New Mexico) and its exotic, mysterious vibe. The central figures of the handsome man and his beautiful dark-haired female companion are dressed entirely in white to stand out against the earthy colours of the rustic adobe building. The rustic building is mysterious and quaint with its low doors, cracked walls and wooden stall.

The couple are posed in a relaxed way, suggesting that they are self-assured and confident, dreaming of an adventure about to unfold, which is suggested by the dreamy, soft colours of.  The man looks out longingly into the distance, almost like he is searching for a different life, however the position of the women reinforces that his life is plain yet he gets a beautiful woman. The use of colour is vital. There is a big contrast however because the bottle is coloured red and blue which signifies a much more passionate and eventful life. This links in with the story because at first their lives seem simple and unadventurous however when they wear the colourful fragrance, the man becomes a womanizer and their lives become much more passionate.

The man and woman are both dressed similarly and both have model fit faces
The man is wearing all white which indicates that he can walk into any town and will still be able to look good and classy as he does it. The colours used are only white, yellow and sandstone, which portrays a simple life

The woman is also wearing white and his tucked in under the man, which indicates that she is under his control. The woman seems deeply in love with the stylish man, who is depicted as able to win any woman over when wearing the fragrance. 



Female beauty means white female beauty.

Unleash the Chaos 2012 Advert Analysis

B321 Analytical Assignment; A comparison of the representation of men and women in fragrance advertisements from the 1920s, 1980s and 2012

I have chosen to compare 3 different advertisements that cover a range of representations; XXXXX (Print 1920's), Santa Fe (Print 1980's) and Unleash the Chaos (Print 2012). Lynx Attract 'Unleash the Chaos' is a sexually charged advert which conveys the power the deodorant has and what it can do. Both men and women are represented in the advert in a very sexual way. Both the men and women seem to be under a spell of each other, looking straight into each others eyes. Kieran Danaher, brand manager at Unilever UK said 'This is a historic moment, we are launching a male and a female fragrance at the same time, for both sexes and make the mating game doubly exciting'


Add caption

The ad was created by Tom Kuntz who was previously known for his work on Cadbury's "eyebrows" ad and Old Spice's "the man your man can smell like" ad. The sexually context in this advert however is extremely exaggerated. The spell that you seem to have become under if you spray Lynx Attract is excessive in all of the scenes of the ad. This advert includes young men and women which makes the deodorant a product for young men and women but mainly for teenagers and early 20 year old. The young men and women they are all attractive people which makes you feel that if you use the deodorant then you will not just become in control of the other sex but you will attract beautiful men/women. The cheerleaders when the climb out of the bus, seems to be in a possessed way searching for their mating partner like an animal. The attraction seems to make you forget what you are doing and therefore makes you 'Unleash the Chaos'.

Lynx and Tom Kuntz really stress that this product is for both men and women. At the end of the advert the camera zooms out of the chaos in the city and a blue manly version of lynx and a pink and white version of lynx appears on the advert. A man and a woman voice over with the man saying 'for him' and the woman saying 'and for her'. The woman really over exaggerates the line 'and for her' because this is the first Lynx product for men and women. The woman also

speaks in a very seductive way.

The lyrics during the advert link with the advert itself. 'It may be something very physical' and 'It may be something psychological' these lyrics are giving the message that if your wear Lynx Attract then you will attract the other sex physically and psychologically. The lyrics are a major part and amplify the force that Lynx has and what it can do. 'Just let me get my hands on you' is the view from the person getting drawn by the product, wanting to be with you and be able to 'get my hands on you' this just magnifies the power of Lynx.

The message of the advert is if your wear Lynx Attract then you will become attracting, appealing and eye catching towards the other sex.