Santa Fe Cologne 1987

"The setting depicted in the advertisement evokes both the brand name (Santa Fe is the capital of New Mexico) and its exotic, mysterious vibe. The central figures of the handsome man and his beautiful dark-haired female companion are dressed entirely in white to stand out against the earthy colours of the rustic adobe building. The rustic building is mysterious and quaint with its low doors, cracked walls and wooden stall.

The couple are posed in a relaxed way, suggesting that they are self-assured and confident, dreaming of an adventure about to unfold, which is suggested by the dreamy, soft colours of.  The man looks out longingly into the distance, almost like he is searching for a different life, however the position of the women reinforces that his life is plain yet he gets a beautiful woman. The use of colour is vital. There is a big contrast however because the bottle is coloured red and blue which signifies a much more passionate and eventful life. This links in with the story because at first their lives seem simple and unadventurous however when they wear the colourful fragrance, the man becomes a womanizer and their lives become much more passionate.

The man and woman are both dressed similarly and both have model fit faces
The man is wearing all white which indicates that he can walk into any town and will still be able to look good and classy as he does it. The colours used are only white, yellow and sandstone, which portrays a simple life

The woman is also wearing white and his tucked in under the man, which indicates that she is under his control. The woman seems deeply in love with the stylish man, who is depicted as able to win any woman over when wearing the fragrance. 



Female beauty means white female beauty.