Developing our Idea

News reports at the beginning reporting child goes missing and about a secretive royal. Queen Victoria's abandoned mansion which is closed off by the English Heritage Organisation. A freelance photographer is struggling for work (make or break for career) decides to take pictures of the grand interior Queen Victoria's mansion. Little does he know that the ghost of the unknown prince who was locked in the basement still haunts the mansion today. Close up of photographer shaking as he takes the picture. Nursery rhyme in background maybe as voiceover.

PAN TRAILER ANALYSIS

1. This film is an action adventure fantasy and swashbuckler hybrid

2. The most common conventions are speed and motion. Several pan camera shots are used to show speed and motion such as boats are zooming across water where around them are memorable and wonderful skylines. Combat and conflict is also shown when characters are pictured to sword fighting. 

3. No the main protagonist in this extract is not a stereotypical hero as he is a young boy which counters the stereotype due to the fact children are normally depicted as weak and not able to perform heroic tasks. The boy in the extract beholds a lot of bravery and courage as when he is held at sword point he does not fluster and keeps incredibly calm and collected despite the fatal danger he is under.

Some of my slides in my PowerPoint

Spy Kids Extract Homework

Gender

In this extract gender are presented differently as they are commonly represented in other films and extracts as the woman is depicted as the protagonist which goes against the traditional views that men should do the important jobs. There is a classic romance however between the man and the women in this extract. Even though that the main protagonist is a women the women still holds stereotypical qualities of a woman for example Ingrid is a white American female which is common in movies. The counter typical qualities that Ingrid portrays are that she is a spy which is not common as in most spy movies a man normally plays the spy role e.g. James Bond. The second main counter stereotype that Ingrid hold is that she is a good fighter. This is against the stereotype as normally women are helpless in combat and men normally carry out the heroic moves to win the fight. The other protagonist is Gregorio who is a foreign Latino agent.

Race and Nationality 

Race and nationality is also counter-stereo-typically portrayed in this film extract. Ingrid is a white American women which is common in movies however Gregorio is a Latino which counters the stereotype of heroes and spies in movies. In movies the protagonists are normally white American's and the Latino's are commonly the enemy of the protagonists. 

Love and Romance

The story line of this extract is how two spies who were originally against each other fell deeply in love. The story starts with the daughter of the two spies asking how her mum had met her husband. The fact that the two spies hated each other before falling in love is not a counter stereotype as this occurs in several movies. The spies end up getting married and the story starts to become romantic and happy as marriage should be, before the wedding is crashed by enemies and the spies have to jump of a cliff to escape.

Spies 

The spies in this extract are stereotypical spies as they possess many different high-tech gadgets which help them get information from people e.g. bubblegum which tracks the footsteps of the other spy. The only counter-stereotype that the two spies posses is that one is a woman and the other is a Latino.

Evidence

MYSTERI Final Version

In class I was told to add a tag-line into the piece as I would need a tag-line to complete the task. I had already came up with a tag-line and retrieved it and placed it into the picture. I made the tag-line into the same text as the name of the fragrance however made it smaller than the title. I also made the light around the text 'MYSTERI' not as strong so you could see the top of the letter 'R'.

Who is represented?
In this piece no particular individual is represented. The original picture showed the girls hair and face but I cropped out the face and darkened the background so you could not see the hair. The reason why I made sure that you couldn't see the face of the person is because I wanted it to relate to the title and tag-line which both suggest Mystery and Unknown.

How does this representation persuade us to like the product?
It makes you believe and get more engaged with the mystery and unknowing sense around the product.

Who is the target audience?
The target audience for this product are teenagers and young adults.

'Mysteri Examples'

 For my homework I have experimented with colour, light and shade to try and find  the perfect advertisement. The first picture on the right was my original picture. The changes that I have made from the original photo is the text has been enlarged and I have made the lighting crisper. The two examples below show how I experimented with colour and the text. The first colour that I chose to experiment with was red. I also attempted to change the colour to blue. The  purpose of experimenting with colours was to see if they would have been better as well as to try and make the perfume bottle glow.

I finally chose to use the original black and white however the change I made was to make the lighting of the bottle stronger and to make the background darker. I also changed the title from 'Mysteri' to 'MYSTERI' which I felt made the brand name bolder and better.

Lynx Unleash the Chaos Quotes

"the man your man can smell like"
"men and women becoming too attracted to each other to concentrate on what they're supposed to be doing."
"chaos" Lynx Attracts creates when men and women wear it."

Santa Fe Cologne 1987

"The setting depicted in the advertisement evokes both the brand name (Santa Fe is the capital of New Mexico) and its exotic, mysterious vibe. The central figures of the handsome man and his beautiful dark-haired female companion are dressed entirely in white to stand out against the earthy colours of the rustic adobe building. The rustic building is mysterious and quaint with its low doors, cracked walls and wooden stall.

The couple are posed in a relaxed way, suggesting that they are self-assured and confident, dreaming of an adventure about to unfold, which is suggested by the dreamy, soft colours of.  The man looks out longingly into the distance, almost like he is searching for a different life, however the position of the women reinforces that his life is plain yet he gets a beautiful woman. The use of colour is vital. There is a big contrast however because the bottle is coloured red and blue which signifies a much more passionate and eventful life. This links in with the story because at first their lives seem simple and unadventurous however when they wear the colourful fragrance, the man becomes a womanizer and their lives become much more passionate.

The man and woman are both dressed similarly and both have model fit faces
The man is wearing all white which indicates that he can walk into any town and will still be able to look good and classy as he does it. The colours used are only white, yellow and sandstone, which portrays a simple life

The woman is also wearing white and his tucked in under the man, which indicates that she is under his control. The woman seems deeply in love with the stylish man, who is depicted as able to win any woman over when wearing the fragrance. 



Female beauty means white female beauty.

Unleash the Chaos 2012 Advert Analysis

B321 Analytical Assignment; A comparison of the representation of men and women in fragrance advertisements from the 1920s, 1980s and 2012

I have chosen to compare 3 different advertisements that cover a range of representations; XXXXX (Print 1920's), Santa Fe (Print 1980's) and Unleash the Chaos (Print 2012). Lynx Attract 'Unleash the Chaos' is a sexually charged advert which conveys the power the deodorant has and what it can do. Both men and women are represented in the advert in a very sexual way. Both the men and women seem to be under a spell of each other, looking straight into each others eyes. Kieran Danaher, brand manager at Unilever UK said 'This is a historic moment, we are launching a male and a female fragrance at the same time, for both sexes and make the mating game doubly exciting'


Add caption

The ad was created by Tom Kuntz who was previously known for his work on Cadbury's "eyebrows" ad and Old Spice's "the man your man can smell like" ad. The sexually context in this advert however is extremely exaggerated. The spell that you seem to have become under if you spray Lynx Attract is excessive in all of the scenes of the ad. This advert includes young men and women which makes the deodorant a product for young men and women but mainly for teenagers and early 20 year old. The young men and women they are all attractive people which makes you feel that if you use the deodorant then you will not just become in control of the other sex but you will attract beautiful men/women. The cheerleaders when the climb out of the bus, seems to be in a possessed way searching for their mating partner like an animal. The attraction seems to make you forget what you are doing and therefore makes you 'Unleash the Chaos'.

Lynx and Tom Kuntz really stress that this product is for both men and women. At the end of the advert the camera zooms out of the chaos in the city and a blue manly version of lynx and a pink and white version of lynx appears on the advert. A man and a woman voice over with the man saying 'for him' and the woman saying 'and for her'. The woman really over exaggerates the line 'and for her' because this is the first Lynx product for men and women. The woman also

speaks in a very seductive way.

The lyrics during the advert link with the advert itself. 'It may be something very physical' and 'It may be something psychological' these lyrics are giving the message that if your wear Lynx Attract then you will attract the other sex physically and psychologically. The lyrics are a major part and amplify the force that Lynx has and what it can do. 'Just let me get my hands on you' is the view from the person getting drawn by the product, wanting to be with you and be able to 'get my hands on you' this just magnifies the power of Lynx.

The message of the advert is if your wear Lynx Attract then you will become attracting, appealing and eye catching towards the other sex.

Hancock

Hancock is an anti-protagonist. The reason is because he is in prison for drinking and behaving badly, so we know that he is a criminal. The reason we know that he is in prison is because there are other men that look big and hard. There is also a guard behind the men. Hancock is a hero though because he works with the LA police. He gets told that the police need him. Hancock is very calm in the chaotic and dangerous shootout. Hancock also tries to become a leader, by telling the fellow SWAT team ‘Well done’. Hancock also is a hero because he has heroic powers. He can fly and also is bullet proof. When he is getting shot by the enemy he doesn’t feel a thing and just rubs off the bullet mark. The villains also fire a grenade, but Hancock just pushes the grenade and it blows up the truck. Hancock also has the advantage because he can fly, so he is much faster than the opponents. Hancock is also represented as a hero as his six packs and his physique is shown by his tight costume. He is ready for the battle.

Photoshop Skills

I learned how to insert a background into the silhouette of a person, I was was inspired by the film poster for Kajaki.

QI Episode Analysis

Audience Pleasures:

• We are informed as we find out that it is extremely difficult to be able to escape while being knotted together with a partner.
• The audience finds out this information in a undoubtedly whimsical way. This is portrayed  through the fact that celebrities are making a fool out of themselves on TV while trying agonizingly hard to crack this simple yet challenging task.
•  The audience finds out that the opposites of personalities can both work together to try and take on the challenged laid in front of them.